YOUR DOM SCORE
78
/100
DOMINANT
You've built a strong
digital presence.
Now let's multiply it.
YOUR SCORE OVER TIME
Marketing that grows practices.
How well does your dental practice DOMinate online?
Your patients are searching across Google, Maps, social media and increasingly AI platforms.
The question isn't whether they're searching. It's whether they're finding you — or your competitors.
Analyse your digital presence. Find the gaps. Discover the opportunities.
YOUR DOM SCORE
0
/100
COMPETITIVE
Search
AI & Answer Visibility
Website
Google Ads
Social
Trust
Tracking
Competition
Compliance
How It Works
Being online isn't the same as being found.
Most practices have a website, SEO, Google Ads or social media. But how well is it all actually working together — and how do you compare to the practices competing for the same patients?
Website
⌕Google
⌖Maps
◉Social
AI Search
64DOM Score
Introducing the DOM Score
One score. Your entire digital presence.
What's your DOM Score?
The DOM Score is a dental-specific digital marketing assessment that analyses key areas of your practice's online presence and provides an overall score out of 100. It's designed to help identify strengths, weaknesses and potential digital marketing opportunities.
We analyse signals across the areas that influence how patients discover, evaluate and engage with your practice online.
Search Visibility
AI & Answer Visibility
Website & Conversion
Google Ads
Social & Paid Media
Authority & Trust
Tracking & Data
Competitive Position
Advertising Compliance Check
YOUR DOM SCORE
0
/100
COMPETITIVE
You're in the game.
Now let's find the gaps
to help you DOMinate.
Search Visibility
16/20
Website & Conversion
11/15
Google Ads
8/15
Social & Paid Media
6/10
Authority & Trust
13/15
Tracking & Data
4/10
Competitive Position
2/5
Compliance Check
4/10
Understanding Your Score
What Does Your DOM Score Mean?
22/100
INVISIBLE0 – 29
Your digital presence has significant gaps that may be making it harder for prospective patients to discover your practice.
41/100
VISIBLE30 – 49
You're being found, but there may be significant opportunities you're currently leaving on the table.
63/100
COMPETITIVE50 – 69
You have solid foundations. Now it's about identifying the gaps that could be preventing you from taking a stronger digital position.
79/100
DOMINANT70 – 84
You've built a strong digital presence. The opportunity is to optimise, protect your position and multiply what's working.
92/100
DOMINATING85 – 100
You're operating at a high digital marketing level. Now it's about continuing to evolve, test and stay ahead.
DOM Score Breakdown
See what moves your score.
Example visualisation of how a score can be broken into meaningful areas.
DON'T JUST COMPETE.
DOMINATE.
DOMINATE.
Search Visibility16/20
Website & Conversion11/15
Google Ads8/15
Social & Paid Media6/10
Authority & Trust13/15
Tracking & Data4/10
Competitive Position2/5
Compliance Check4/10
DOM Opportunity
HIGH
We've identified significant untapped opportunities across your digital presence.
Your score only tells half the story. A DOM Score of 65 might sound pretty good. But what if your major competitors are scoring 78, 81 and 84?
Where possible, we look at your competitive digital landscape to help identify where competitors may have an advantage — and where opportunities exist for you to strengthen your position.
Where possible, we look at your competitive digital landscape to help identify where competitors may have an advantage — and where opportunities exist for you to strengthen your position.
Top Opportunities
Increase treatment search visibility
Improve Google Ads performance
Strengthen tracking & reporting
Build AI & answer engine visibility
The DOM Gap
You vs. Your Competitors
You
62/100
Competitor A
74/100
Competitor B
58/100
Competitor C
51/100
DOM GAP
12 POINTS
Now we know where to look.
The DOM Framework
Discover. Optimise. Multiply.
Before recommending another campaign, platform or marketing service, we start by understanding your practice.
D
Discover
Understand where you are.
- Practice goals
- Priority treatments
- Market & competitors
- Current marketing
- DOM Score
Know where you are before deciding where to go.
O
Optimise
Make what you have work harder.
- Website
- Search visibility
- Google Ads
- Conversion journey
- Tracking
We identify the gaps and prioritise what matters.
M
Multiply
Find what works. Then do more of it.
- More visibility
- More treatments
- More channels
- More locations
- More effective campaigns
Don't just do more marketing. Multiply what's working.
Different Ways to DOMinate
How far do you want to DOMinate?
Your DOM Score helps us identify what your practice actually needs. Not every dental practice needs every marketing service. Depending on your goals and opportunities, your DOM strategy could include:
01
Search DOMination
SEO + GEO + AEO
Improve your practice's visibility across traditional search, answer engines and the emerging AI search landscape.
02
Google DOMination
Search DOMination + Google Ads
Build organic visibility while using paid search to capture more high-intent patient searches.
03
Paid Ads DOMination
Google Ads + Meta Ads + Emerging Ad Platforms
Use paid media to reach, attract and re-engage prospective patients across relevant digital channels.
04
Complete DOMination
The Complete Dental Online Marketing Strategy
Bring your digital marketing together under one coordinated strategy — from search and paid media to website, content, conversion, tracking and more.
Not sure what you need? Good. That's exactly why we start with Discover, not a package.
Responsible
Growth
Responsible Growth
Dental marketing is different.
Dental practices operate in a regulated healthcare environment. That's why DOM isn't simply about generating the biggest claims, the loudest ads or chasing clicks at any cost.
Our framework considers health advertising requirements as part of the wider marketing picture, including areas such as:
Advertising Claims
Treatment Information
Practitioner Credentials
Promotions
Practice-Controlled Content
Our advertising compliance checks are intended to identify areas that may warrant review and do not constitute legal advice or compliance certification.
Why DOM
Built for dental. Not adapted for dental.
Dental Online Marketing isn't a generic marketing system with the word "dental" added to it.
It's built around the way dental patients search, research and choose practices — and the realities of marketing within the dental industry.
We understand that different practices have different objectives.
- One practice may want more new patients.
- Another wants to grow implants.
- Another has enough general patients but wants more Invisalign or cosmetic cases.
- Another wants to launch a new location.
- Another needs to understand whether their current marketing is actually working.
That's why we don't believe the first question should be:
"Which marketing package do you want?"
"Which marketing package do you want?"
It should be:
"Where are you now, and where do you want to go?"
"Where are you now, and where do you want to go?"
That's what Discover is all about.
Start Your DOM Assessment
Stop guessing how your dental marketing is performing.
Stop guessing how your dental marketing is performing.
Find out.
Discover how your practice is positioned online. See where the gaps may be. Understand where competitors could have an advantage. Identify opportunities for improvement. And find out what you should focus on next.
Frequently Asked Questions
The DOM Score is a dental-specific digital marketing assessment that analyses key areas of your practice's online presence and provides an overall score out of 100. It's designed to help identify strengths, weaknesses and potential digital marketing opportunities.
The DOM methodology assesses multiple signals across areas such as search visibility, AI/answer visibility, website and conversion, paid advertising, social media, authority and trust, tracking and your competitive digital position.
No. The DOM Score is designed to help dental practice owners and managers better understand their current digital marketing position.
We'll explain what we've identified, where your practice appears strongest, where gaps may exist and which areas may warrant further attention. From there, you can decide what — if anything — you want to do next.
Absolutely not. The purpose of the DOM Score is to identify what your practice actually needs. Sometimes the answer isn't more marketing. It may be improving your website, fixing tracking, strengthening existing campaigns or concentrating on one particular opportunity.
The DOM Score considers advertising compliance as part of the wider digital marketing assessment and may identify areas that warrant further review. It is not a legal compliance certification or substitute for professional legal advice.